Research
Reducing and recycling plastic packaging
Research led by ¶¶Òõ̽̽App found that confusing labels and inconsistent waste collections lead some households to put unsuitable packaging into recycling bins. In November 2024, the Plastic Packaging in People’s Lives project involved 552 people and 91 organisations across consumer research, business workshops and supply-chain investigations. Working with retailers and waste organisations, researchers also tested assumptions about recycled packaging with supermarket customers. One participating business subsequently revised its supply-chain specifications to transport more food in bulk and reduce plastic packaging. The findings provide practical recommendations to help businesses, councils and households reduce plastic waste and improve recycling.
Funding research into sustainable business
A £1 million award from the Rubin Foundation Charitable Trust extended its partnership with Lancaster's Pentland Centre for ¶¶Òõ̽̽App in Business in February 2025. The Centre brings together management researchers, scientists and businesses to examine how organisations can improve environmental and social practices. Its work includes the Business and Biodiversity Knowledge and Action Hub, which brought 40 people from businesses, reporting bodies and academia together for two workshops in 2024. Participants developed approaches to reporting on business-led nature restoration, with companies beginning to test these methods. The new funding supports further research and industry engagement through to 2030.
Exploring public support for sustainable diets
Researchers from ¶¶Òõ̽̽App and the University of Leeds worked with a UK citizens’ panel of 40 people to examine how food consumption could become healthier and more sustainable. Findings published in February 2025 showed support for eating less meat and dairy, alongside concerns about affordability, choice and the effect of change on farmers and lower-income households. The panel favoured practical education and cooperation between government and the food industry rather than blanket bans. Lancaster researcher Dr Andy Yuille was lead author of the resulting policy brief, and the panel’s views will inform scenarios for reducing emissions from food.