{"id":1109,"date":"2020-10-23T14:48:14","date_gmt":"2020-10-23T14:48:14","guid":{"rendered":"http:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/?p=1109"},"modified":"2020-10-23T15:01:28","modified_gmt":"2020-10-23T15:01:28","slug":"my-phd","status":"publish","type":"post","link":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/my-phd\/","title":{"rendered":"My PhD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1109\" class=\"elementor elementor-1109\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-834ddc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"834ddc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c4d16\" data-id=\"20c4d16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eebe169 elementor-widget elementor-widget-text-editor\" data-id=\"eebe169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Price is the only revenue-generating constituent of the marketing mix, and rest (promotions, place, and product) are cost centres. Any pricing decision does not only satisfy the short-term business needs but sees the long-lasting impact on future growth prospects of the organisation as well. In a competitive market of homogeneous products, price is the only incentive for any consumer to make a purchase decision. Many companies rely on manual inputs for a pricing decision. However, these human-based methods are suboptimal, expensive, and prone to behavioural bias.<p>\n\nI am working on a multidisciplinary PhD project related to fuel pricing in association with Tesco, the largest retailer of motor fuel in the British market. We aim to develop a robust pricing algorithm by using recent advancements in Operational Research, Artificial intelligence, and Combinatorics, to generate an optimal selling price of motor fuel. Although the underlying stock is motor fuel, we are functioning to produce data-driven algorithms applicable to a broader range of non-perishable products.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a1916 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a1916\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c4248\" data-id=\"69c4248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-410679b elementor-widget elementor-widget-heading\" data-id=\"410679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Academic Supervisors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f3efca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3efca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3876567\" data-id=\"3876567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98d80d9 elementor-widget elementor-widget-image\" data-id=\"98d80d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"275\" height=\"345\" src=\"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/ck.jpg\" class=\"attachment-large size-large wp-image-1100\" alt=\"\" srcset=\"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/ck.jpg 275w, https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/ck-239x300.jpg 239w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Christopher Kirkbride<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ae9af3\" data-id=\"3ae9af3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1298c16 elementor-widget elementor-widget-image\" data-id=\"1298c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"275\" height=\"345\" src=\"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/tv.jpg\" class=\"attachment-large size-large wp-image-1099\" alt=\"\" srcset=\"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/tv.jpg 275w, https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-content\/uploads\/sites\/5\/2020\/10\/tv-239x300.jpg 239w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Trivikram Dokka<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Price is the only revenue-generating constituent of the marketing mix, and rest (promotions, place, and product) are cost centres. Any&hellip;<\/p>\n","protected":false},"author":12,"featured_media":1098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":8,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/posts\/1109\/revisions\/1117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/media\/1098"}],"wp:attachment":[{"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/stor-i-student-sites\/aaditya-bhardwaj\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}