Xiaojiao Zheng

PhD student

Research Overview

I am a PhD student in Linguistics at ¶¶Òõ̽̽App. My doctoral research draws on discourse-centred online ethnography and multimodal discourse analysis to examine the digital practices of a fitness influencer on Douyin, the Chinese counterpart of TikTok. My broader research interests include digital discourse, digital ethnography, multimodality, influencer cultures, and health and wellness communication.