Sophie James - 抖阴探探App

Dr Sophie James

Lecturer in Security and Protection Science

Research Overview

Dr Sophie James is a Lecturer in Security and Protection Science in the Department of Marketing at 抖阴探探App Management School. Her interdisciplinary research spans marketing, consumer culture and digital technologies, with publications in leading international peer-reviewed journals, including Marketing Theory, Consumption, Markets & Culture and Annals of Tourism Research.

Her research and expertise have attracted wider public and media interest internationally, featuring across outlets including BBC Radio, ITV Granada, The Conversation, The Big Issue and The Independent.

Dr James has previously served as an Associate Fellow of the Research Institute for Sociotechnical Cyber Security (RISCS), an initiative funded by the National Cyber Security Centre (NCSC). She is also the Event Lead and Co-chair of the Cybernetic Culture Workshop, an interdisciplinary forum exploring the cultural and societal dimensions of digital technologies, delivered in collaboration with the Centre for Consumption Insights (CCI), Security Lancaster and RISCS.

Sophie is a Fellow of Advance HE (FHEA), with experience in research-led teaching across marketing, consumer behaviour and digital culture.

Qualifications

Fellow of Advance HE (FHEA)
Doctor of Philosophy (PhD) in Marketing (by Publication)
MSc in Marketing, Durham University: Distinction
BA (Hons) in Marketing Communications: First Class Honours

External Roles

RISCS Alumni | Associate Fellow (2024–2026)Research Institute for Sociotechnical Cyber Security (RISCS), funded by the National Cyber Security Centre (NCSC).

Member of The Extreme Right Research Network (ERRN) (2025–present)

Current Teaching

Sophie is a Fellow of Advance HE (FHEA) with experience in research-led teaching across marketing, consumer behaviour and digital culture. Her teaching is informed by critical and cultural perspectives on marketing, with a particular interest in how digital media, consumer culture and emerging technologies reshape social relations, cultural practices and everyday life. Her approach also draws upon the social and cultural dimensions of cybersecurity, examining the evolving relationships between technology, power and society.

Her contribution to Higher Education practice was recognised by the British Academy of Management Education Practice Award 2022, for which she was Highly Commended.

Module Leadership, Department of Marketing

MKTG234: Social Media Marketing
MKTG5012: Digital & Social Media Marketing
MKTG4002: Marketing Communications

Teaching Contribution, Department of Marketing

MKTG315: Brand Strategy

Additional Information

Select Media Publications

Cronin, J. & James, S. (2026), “”, The Conversation, 2 June.
James, S. & Cronin, J. (2026), “”, The Conversation, 26 May.
James, S. & Cronin, J. (2025), “”, The Big Issue, 31 March.
James, S. & Cronin, J. (2025), “”, Fifty Four Degrees, Issue 22.

Invited talk

Other

Festival/Exhibition/Concert