Dr Nicole Bulawa
Lecturer in MarketingResearch Overview
Nicole Bulawa’s work focuses on questions related to how markets are built and changed. Her research spans various market contexts, ranging from transportation, such as electric vehicles and sleeper trains, to pop culture, including webtoons.Through her research, she aims to shed light on the dynamics of sustainable and grey (unofficial) markets, as well as their market infrastructure. Her work has been published in the , and , as well as in several book chapters.
Current Teaching
MKTG229 - Routes to Market
MKTG562 - Business to Business Marketing
Research Grants
The British Academy Early Career Researcher Seed Fund – 2026 (PI) Mapping Hidden Infrastructures in the Cultural Web-Comics Market: Comparing Methods
UKRI Funding – 2024 (CoI)Market making and innovation support organisationsLUMS Pump Prime Scheme – 2024 Grey market infrastructuresERF project funding – 2020-2023Market infrastructuring, future market making, value-in-use
PhD Supervision Interests
I am open to discussing the supervision of PhD students with a broad interest in market dynamics, looking at how markets develop or are changed by actors. Relevant bodies of literature are market-shaping / market-making and theories of practice. Potential topics could range from early-stage or future markets, sustainable, market interconnectedness, market infrastructure or market malpractice. Applicants should be open to exploratory qualitative or mixed methods approaches.
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31/03/2026 → 31/12/2026
Research
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01/03/2025 → 03/04/2026
Research
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01/01/2025 → 31/12/2025
Research
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01/08/2024 → 31/07/2025
Research
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15/10/2023 → …
Research
Participation in conference -Mixed Audience
Parliament
Parliament
Participation in conference -Mixed Audience
Participation in workshop, seminar, course
Participation in workshop, seminar, course
Participation in conference - Academic
Publication peer-review
Publication peer-review
Other Membership
Publication peer-review
Participation in conference - Academic
Participation in workshop, seminar, course
Other
Participation in workshop, seminar, course
Festival/Exhibition/Concert
Participation in conference - Academic
Publication peer-review
Participation in workshop, seminar, course
Other
Oral presentation
Participation in conference - Academic
Publication peer-review
Participation in conference - Academic
Visiting an external academic institution
Publication peer-review
Participation in conference - Academic
- Centre for Consumption Insights
- Pentland Centre